Privacy Policy


Last updated: 25 May 2018.

Hootloot has and always will take your personal privacy very seriously. This Privacy Statement describes how Hootloot, as a data controller, collects, uses and shares information associated with the operation of our website This Privacy Statement applies to all personal data collected by Hootloot from individuals including those in the European Union.

This Privacy Policy is effective immediately for users that sign up to Hootloot on or after 25 May 2018 and will become effective on 25 May 2018 for users that already have Hootloot accounts.

1. What information does Hootloot collect?

Hootloot may collect any of the following data about you:

Information that you give us

You may give us information about you by filling in forms on Hootloot or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our site, subscribe to our services, participate in discussion boards or other social media functions on our site, enter a competition, promotion or survey and when you report a problem with our Web Site.

The information you give us may include:

  • Basic Details - name, username, sex.
  • Contact Details - email address, phone number.
  • Demographic information - Address, billing address, timezone.
  • Financial Information - payment account details (e.g. paypal email address and physical address), and bank transfer details.
  • List of contacts - email provider address book.
  • User Generated Content - user profile, personal descriptions, photographs.

Information that you give us about children

Although Hootloot is designed to support families with children of all ages, the administration, configuration, and management of Hootloot is intended for use by a responsible adult or carer. Hootloot does not knowingly collect personal data from anyone under 16 without parental consent and we have allowed the use an alias as an identification on Hootloot instead of a child's name.

At any time a parent or carer may terminate the access and use of Hootloot by a child.

The information about your child you can give us may include:

  • Basic Details - name, username, sex.
  • Contact Details - email address.
  • User Generated Content - user profile, personal descriptions, photographs.

Information that we collect about you

With regard to each of your visits to Hootloot we may automatically collect the following information. This information may only be used during your active use of Hootloot or we may retain it.

  • IP address used to connect your computer to the internet
  • your login information
  • web browser plug-in type and version
  • operating system and platform
  • time zone setting
  • a list of URLS starting with a referring site
  • your activity on Hootloot
  • page response times
  • download errors
  • length of visits to certain pages
  • page interaction information (such as scrolling, clicks and mouse-overs)
  • methods used to browse away from the page and Cookie information

Information that we receive from other sources

We work with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them. 

2. Where is my data stored?

We are committed to protecting our user's data.

All data is stored securely in accordance with the principles of the Data Protection Act 1998. Data storage is managed by third party hosting providers, whose servers are located at data centers within the European Economic Area (EEA). The server environent is highly secure, using the same protocals and encryption used to store sensitive and confidential financial information.

3. How does Hootloot use my data?

Data that we hold about you may only be used by Hootloot when there is a legal basis to do so. Hootloot will process (collect, store and use) the information you provide in a manner compatible with the EU's General Data Protection Regulation (GDPR).

Hootloot may use the data for the following reasons:

  1. to provide our service;
  2. to carry out our obligations arising from any contracts entered into by you and us;
  3. to develop new products and services;
  4. to respond to your inquiries and provide you with customer support services;
  5. to provide technical or other support to you;
  6. to allow for debugging, testing and otherwise operate our platforms;
  7. to seek your views or comments on the services we provide;
  8. to send you communications which you have requested and that may be of interest to you;
  9. to notify you of changes to our services;
  10. to comply with legal obligations; or
  11. for other purposes with your consent, unless you withdraw your consent for these purposes.

4. How will Hootloot share my data?

We will not sell or rent your information to third parties.

We will not share your information with third parties for marketing purposes.

We are not in the practice of sending any data from our servers to third parties, and we try and avoid it whenever possible. In the event we need to, or are legally compelled to send your data, it will be encrypted during transit.

Where there is a need and a legal basis to do so, Hootloot may share your personal information:

  • to any member of our group, which means any subsidiaries, our ultimate holding company and its subsidiaries;
  • to business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you. Any data used by such parties is used only to the extent required by them to perform the services that Hootloot requests. Any use for other purposes is strictly prohibited;
  • to analytics and search engine providers that assist us in the improvement and optimisation of the Hootloot website, or;
  • if we are under a duty to disclose or share your data in order to comply with any legal obligation, or in order to enforce or apply our Terms and Conditions and other agreements ; or to protect the rights, property or safety of Hootloot, our Users or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and risk reduction. 

5. The use of third party services

Our website may include content or links to content provided by third parties (such as payment processors). Hootloot does not collect or monitor information that you provide to the third parties through our website. This Privacy Policy does not address the privacy, security, or other practices of the third parties that provide such content. We recommend considering the privacy policies applicable to third-party websites prior to using their services.

Hootloot engages third parties to support the operation of our website and app, such as Google Analytics. These third parties may use technologies to track your online activities over time and across different websites and apps.

Our third party service providers may include:

  • server hosting, storage, networking and related providers
  • SMS and email providers
  • Payment Processors and banking providers
  • Marketing and analytics providers

6. How do I access my data

You have the right to request access to the personal information Hootloot holds about you. Most of your personal information can be accessed by logging into your account. Unless an exception applies, we must allow you to see the personal information we hold about you, within a reasonable time period, and without unreasonable expense for no charge.

If you wish to access information that is not accessible through the platform, or wish to download all personal information we hold on you in a portable data format, please contact us.

You may access your Account at any time to view or amend the data. You may need to modify or update your data if your circumstances change. Additional data as to your marketing preferences may also be stored and you may change this at any time.

7. What are my Rights

You have the following rights in relation to your data:

  • Right of access. If you ask us, we will confirm whether we are processing your data and, if so, provide you with a copy of that data along with certain other details.
  • Right to rectification. If your data is inaccurate or incomplete, you are entitled to ask that we correct or complete it. If we shared your data with others, we will tell them about the correction where possible. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your data so you can contact them directly.
  • Right to erasure. You may ask us to delete or remove your data. If we shared your data with others, we will tell them about the erasure where possible. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your data with so you can contact them directly.
  • Right to restrict processing. You may ask us to restrict or block the processing of your data in certain circumstances, such as where you contest the accuracy of the data or object to us processing it. We will tell you before we lift any restriction on processing. If we shared your data with others, we will tell them about the restriction where possible. If you ask us, and where possible and lawful to do so, we will also tell you with whom we shared your data so you can contact them directly.
  • Right to data portability. You have the right to obtain your data from us that you consented to give us or that was provided to us as necessary in connection with our contract with you. We will give you your data in a structured, commonly used and machine-readable format.
  • Right to object. You may ask us at any time to stop processing your data.
  • Rights in relation to automated decision-making and profiling. You have the right to be free from decisions based solely on automated processing of your data, including profiling, which produce a significant legal effect on you, unless such profiling is necessary for entering into, or the performance of, a contract between you and us, or with your explicit consent. We are not currently processing your data for such type of automated decision-making, including profiling, but if we elect to do so in the future we will provide you with notice and choice, in accordance with EU data protection law.
  • Right to withdraw consent. If we rely on your consent to process your data, you have the right to withdraw that consent at any time, but this will not affect any processing of your data that has already taken place.
  • Right to lodge a complaint with the data protection authority. If you have a concern about our privacy practices, including the way we handled your data, you can report it to the data protection authority that is authorised to hear those concerns.

8. How secure is my data

Data security is of great importance to Hootloot and to protect your data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected online. All information that you provide to us is stored on our secure servers. All data is only visible via a secure, password protected administration area used only by Hootloot staff. Any account passwords are one-way encrypted so even Hootloot staff are unable to view these. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. 

9. Hootloot's use of Cookies

Cookies are small text files that are stored on your computer when you visit some websites.

Hootloot uses cookies to allow us to distinguish you from other users, which helps us to provide you with a good experience when you use Hootloot.

The cookies we use do not contain or pass any personal, confidential or financial information or any other information that could be used to identify individual users or visitors.

We also use Cookies for analytics purposes. These Cookies anonymously track your movements and activities on Hootloot, allow us to recognise and count the number of visitors to Hootloot and see how visitors move around Hootloot when they are using it. This helps to give us a better understanding of our users, thus enabling us to improve Hootloot.

You can disable any cookies already stored on your computer, but this may stop our website from functioning properly.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure as to how to adjust your privacy settings.

10. Changes to this Policy

Hootloot reserves the right to change this Privacy Policy as necessary from time to time or as may be required by law. Any changes will be immediately posted on Hootloot. We encourage you to check back frequently to see any updates or changes to this Privacy Policy. 

11. Contact

Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to

For the purposes of the Data Protection Act 1998, the data controller is Hootloot Limited of 71-75 Shelton Street WC2H 9JQ London.



In this Policy the following terms shall have the following meanings:

means collectively the personal information, Payment Information and credentials used by Users to access Material and / or any communications System on Hootloot.
means any text, graphics, images, audio, video, software, data compilations and any other form of information capable of being stored in a computer that appears on or forms part of this Web Site.
means a small file of letters and numbers that is placed on the hard drive of your computer by Hootloot when you visit certain parts of this Web Site (if you agree). Cookies contain information that is transferred to your computerís hard drive. This allows us to identify recurring visitors and to analyse their browsing habits within Hootloot. Where e-commerce facilities are provided, Cookies may be used to store your shopping basket.
means collectively all information that you submit to Hootloot. This includes, but is not limited to, Account details and information submitted using any of our Services or Systems.
means Hootloot Limited, company registered in England under company number 08932144;
means the Privacy Policy of Hootloot available at
means collectively any online facilities, tools, services or information that Hootloot makes available through Hootloot either now or in the future;
means any online communications infrastructure that Hootloot makes available through Hootloot either now or in the future. This includes, but is not limited to, web-based email, message boards, live chat facilities and email links;
"User" / "Users"
means any third party that accesses Hootloot and is not employed by Hootloot and acting in the course of their employment; and
"Web Site"
means the website that you are currently using (


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